Analyzing your organization’s data to inform programming and operational decision-making is critical to achieving desired outcomes for the families and community you serve. Social media platforms also offer analytics tools to help you understand the effectiveness of your online presence and online programming. This webinar provides a primer on data analytics and provides information on how to use data analytics features on Facebook and YouTube. Analyzing your organization’s data to inform programming and operational decision-making is critical to achieving desired outcomes for the families and community you serve. Social media platforms also offer analytics tools to help you understand the effectiveness of your online presence and online programming. This webinar provides a primer on data analytics and provides information on how to use data analytics features on Facebook and YouTube.